What and why blog posting for your business in 2020 - Granth
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What and why blog posting for your business in 2020

7 ways a blog gets you more business

Notebook with Toolls and Notes about Blog,concept

Source: Vanguard Communications

A weblog, commonly termed as “blog”, is like an online diary featuring text, images, or videos on a website. It allows an individual/individuals to express their opinion on a particular subject or even discuss it, which is published in reverse chronological order.

Blogging is the process of running and maintaining a blog. Today, blogging has become the single most powerful and significant tool to develop the online presence of small and large businesses. While the importance and popularity of blogging don’t cease to increase with time since it was started in the ‘90s, some folks still doubt if blogging is beneficial in the first place.

Blogging for business not only provides it visibility over the web, but it also adds to its growth. In fact, a website that has a blog tends to have 434% more indexed pages. There are numerous advantages of writing blog posts, let’s have a look.

Show your expertise

Companies post blog articles to share knowledge with the audience about the industry which showcases them as an expert in the domain. Many big brands maintain consistency in sharing blog posts and thereby become an industry leader in terms of expertise. It is vital that your blog posts go in line with your brand personality. Once a user starts reading knowledgeable posts from a business, they usually develop a connection with the brand. The trust and confidence would lead them to purchase from the brand.

Get more visibility and business

A blog that gets regularly updated with new and relevant content surfaces higher in all major search engines. This helps in building an online presence for your brand and in getting more visibility. When a customer searches for a product or service, you are bound to get good leads from around the world if you have used the right keywords in the blog. Here is a detailed video on how to make more money from blogging.


Source: Hubspot

Build a network and become an influencer

A post that creates value and provides solutions attracts a good number of readers to the blog. These people interact with you through comments left as well as through email. Many of these readers would be looking for your help as you would be considered an expert in that industry. People start to trust you and you get respected as well.

Also read: 7 Influencer Marketing Trends You Cannot Ignore in 2020

Generate demand

Before a new product is launched, it’s a great idea to let the customers know about it through your blogs. This is not limited to products, any new service or feature that you would be launching can be announced through the blog with arouses curiosity and demand among the customers. This type of business blogging certainly helps in the growth of your business.


Source: Drift

Sell products

With successful blogging, you gain readers’ trust. This trust and loyalty of the audience can be turned into a revenue stream. There are many bloggers who utilize their blogs as virtual stores and sell their own products. This may sound overwhelming, but it isn’t. The more your audience is, the more are your potential customers. Take an example of Harper Wilde, their blog works like the FAQ section of a website and ensures the customers visit it often. They use this space to share their product images and promote their products as well at times.

Better writing and content mastery

Every new writer has a fear of making mistakes and getting criticized for it. They get extra cautious and work on improving their writing skills. Apart from making you a better writer, writing on a specific subject also enhances your knowledge and expertise around it. Consistent writing and research on a niche are quite beneficial for a blogger.

Lasting results

Publishing a blog post today and getting some views which keep on decreasing with every passing day isn’t the end of it. Though the number of views, engagement, and lead generation may decrease, the blog post is still available in search ranks for years. You continue to get leads from your evergreen old posts for an extended period of time. Such types of compounding posts are typically 10% of all the blogs published but generate 38% of total traffic.

There are many other benefits of writing blog posts, but the purpose revolves around getting visibility and converting readers into customers. While connecting with the customers, blogs are a way for companies to send relevant leads to their websites.

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