The power of brand illustrations in content marketing in 2022

Content marketing has become more popular than traditional marketing in today’s era. Whether it’s social media marketing, e-mail marketing, or e-books, every company wants to increase its visibility. An integral part of a successful content marketing strategy involves brand illustrations. Brands use illustrations to make their products/services more appealing to their target audience.

What does an illustration mean in the first place?

Illustrations do not focus on what situations, events, or products look like in the real world. They can be used symbolically or to make it easy to understand a complex topic. For instance, illustrations can explain how a machine functions. Many people may not be able to understand how it functions if brands use words. Jargons are difficult to understand for people who are from a non-technical background.

Another perk of making illustrations is that they go beyond the language that is being used. A brand can explain what it does in a better manner than what words can do alone. For instance, a dove is a sign of peace or a yellow flower is a symbol of jealousy.

Here are some brands that consistently use brand illustrations to conduct marketing activities.

Magicpin

Image Source: Magicpin’s Instagram Page

Magicpin uses illustrations to showcase its messages on its Instagram account. It also keeps the background color and text consistent across its social media posts. It tries to create an image of a friendly brand that relates to the target audience through its one-liners. For instance, “Ghar ki murgi dal barabar” is a phrase that Magicpin uses to encourage users to order food online.

MamaEarth

Image Source: MamaEarth’s Instagram Page

MamaEarth creates its brand identity through product illustrations. For instance, the ingredients of a beauty product are shown around the product. This helps the customer know what a product includes without having to read through the text. It instantly grabs the attention of the viewer and encourages him/her to purchase the product.

Google

Image Source: Google’s Instagram Page

We know Google as a brand that cares about the society that it lives in. Here is one of Google’s illustrations in which it expresses its support to small businesses. Google expresses its concern for small businesses that have been impacted due to the pandemic. As a brand, it’s necessary to know how other businesses are being affected due to the pandemic.

Milkbasket

Image Source: Milkbasket’s Instagram Page

Milkbasket uses a product illustration to create the image of being a problem-solver. A delivery helpline for senior citizens differentiates the grocery delivery brand from others.

Amul

Amul uses illustrations to portray its products. All of them feature a little girl. In this Instagram post, the brand shows the bond between a brother and his sister.

Image Source: Amul’s Instagram page

Cadbury

Here is an advertisement in which Cadbury subtly promotes its chocolates on the occasion of Eid. It is a well-thought illustration that uses the purple and white color scheme of Cadbury.

Image Source: Cadbury’s Instagram Page

Basecamp

Basecamp uses illustrations to show how there has been a steady increase in its subscribers during the time of 2004-2020. This simple illustration can win the trust of potential customers. If many customers use the software, any prospective client will believe that it is providing its clients with satisfactory results.

Image Source: Basecamp’s website

Which of the above brand illustrations did you like the most? Let us know in the comments below!