Content marketing has become more popular than traditional marketing in today’s era. Whether it’s social media marketing, e-mail marketing, or e-books, every company wants to increase its visibility. An integral part of a successful content marketing strategy involves brand illustrations. Brands use illustrations to make their products/services more appealing to their target audience.
What does an illustration mean in the first place?
Illustrations do not focus on what situations, events, or products look like in the real world. They can be used symbolically or to make it easy to understand a complex topic. For instance, illustrations can explain how a machine functions. Many people may not be able to understand how it functions if brands use words. Jargons are difficult to understand for people who are from a non-technical background.
Another perk of making illustrations is that they go beyond the language that is being used. A brand can explain what it does in a better manner than what words can do alone. For instance, a dove is a sign of peace or a yellow flower is a symbol of jealousy.
Here are some brands that consistently use brand illustrations to conduct marketing activities.
Image Source: Magicpin’s Instagram Page
Magicpin uses illustrations to showcase its messages on its Instagram account. It also keeps the background color and text consistent across its social media posts. It tries to create an image of a friendly brand that relates to the target audience through its one-liners. For instance, “Ghar ki murgi dal barabar” is a phrase that Magicpin uses to encourage users to order food online.
Image Source: MamaEarth’s Instagram Page
MamaEarth creates its brand identity through product illustrations. For instance, the ingredients of a beauty product are shown around the product. This helps the customer know what a product includes without having to read through the text. It instantly grabs the attention of the viewer and encourages him/her to purchase the product.
Image Source: Google’s Instagram Page
We know Google as a brand that cares about the society that it lives in. Here is one of Google’s illustrations in which it expresses its support to small businesses. Google expresses its concern for small businesses that have been impacted due to the pandemic. As a brand, it’s necessary to know how other businesses are being affected due to the pandemic.
Image Source: Milkbasket’s Instagram Page
Milkbasket uses a product illustration to create the image of being a problem-solver. A delivery helpline for senior citizens differentiates the grocery delivery brand from others.
Starbucks uses illustrations to promote its drink, S’Mores Frappuccino. Every Starbucks drink on Starbucks’ Instagram page has a distinctive illustration.
Image Source: Starbucks’s Instagram Page
Headspace’s approach to showing how one can feel satisfied after applying mindfulness techniques to their life is worth noting. The characters are smiling or sleeping and relaxed in all the illustrations. The company innovatively promotes its exercises and videos. The bar graphs and the color scheme make Headspace’s website a delight.
Image Source: Headspace’s website
Amul uses illustrations to portray its products. All of them feature a little girl. In this Instagram post, the brand shows the bond between a brother and his sister.
Image Source: Amul’s Instagram page
Here is an advertisement in which Cadbury subtly promotes its chocolates on the occasion of Eid. It is a well-thought illustration that uses the purple and white color scheme of Cadbury.
Image Source: Cadbury’s Instagram Page
Basecamp uses illustrations to show how there has been a steady increase in its subscribers during the time of 2004-2020. This simple illustration can win the trust of potential customers. If many customers use the software, any prospective client will believe that it is providing its clients with satisfactory results.
Image Source: Basecamp’s website
Dropbox uses illustrations to showcase how remote teams can function efficiently. Here is a picture that Dropbox uploaded on its Instagram handle.
Image Source: Dropbox’s Instagram Page
Reebok has used this illustration to promote its reusable, washable face mask. The illustration is in sync with the adventurous spirit of Reebok.
Image Source: Reebok’s Instagram Page
Lays points out that it sells chips of multiple flavors with its illustration. In the Instagram post, the target customer is searching for more varieties but is not able to find it anywhere else but at Lays. The illustration is simple, yet highlights how Lays is different from the competitors in the market.
Image Source: Lays India’s Instagram Page
Cadbury’s illustration was the most unique one. It promoted the brand and wished people on the occasion of Eid. Doing both in one brand illustration requires a lot of creativity!
Which of the above brand illustrations did you like the most? Let us know in the comments below!