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Brand Story

Lux: khoobsoorti se dar kaisa?

Lux: khoobsoorti se dar kaisa?

When lux was launched in 1899 in england, it was a perfect example of sunlight soap. At the time, lux used to increase the beauty of clothes instead of the face. When lux reached the USA in 1916...

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India’s first cola: Gluco Cola

India’s first cola: Gluco Cola

Parle was at its peak in the 40s. It was at a height that there was a whole building in Mumbai just for gluco. At the time parle marketed Gluco quite aggressively.In 1949...

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Lijjatful Journey of 80 rs. to 80 crore

Lijjatful Journey of 80 rs. to 80 crore

52 years ago, few housewives met and decided to earn some money in their free time. They didn’t have any specialties other than cooking food and common household work. After considering all...

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Story of Adi and his dream

Story of Adi and his dream

At the age of 20, Adolf ‘Adi’ Dassler had a dream that one day every player in the world will wear his shoes while playing their respective sports. Edi was living in a small German town called...

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Amul: India’s largest co-operative brand

Amul: India’s largest co-operative brand

Amul isn’t just a company selling stuff but it is the largest co-operative business for small business owners. Amul was established in the year 1946 in a small city of Gujarat, Anand...

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Apple: The revolution in the personal computer

Apple: The revolution in the personal computer

IBM’s chairman Thomas Watson said in 1943 that, we may only sell a maximum of five computers in the world. What he truly meant was that the computer was such a luxury...

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