Search Engine Marketing
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Search Engine Marketing

Let them find you better

Search Engine Marketing means presenting an advertisement to a user based on its search query. Firstly, businesses bid on specific keywords, and when anyone enters a text resembling that keyword, a text ad is shown for their benefit so the user can click on the ad and learn more about a particular product or service.

Seo

SEO (Search Engine Optimization) is the process of improving the visibility of a website on search engines by using both on-site and off-site website elements. It helps to drive traffic to the website, and might even interest them to sign up for a blog subscription, try a demo of a product, or any other service offered.

  • Analysing website SEO and optimising it for better performance
  • Creating backlinks from there trustworthy websites
  • Keyword research
  • Content strategy and executions
  • Targeted SEO campaign and reporting

Paid Search/ Pay-per-click Marketing

PPC or Pay-per-click marketing is a fast and cost-effective form of online advertising. It enables us to generate high-quality traffic to a website. It’s a model of internet marketing in which an amount is paid, only when that particular ad is clicked.

  • Actionable insights in your pay-per click marketing campaigns
  • Keywords including top performing search terms
  • Ad performance information
  • Bid optimisation suggestions
  • Improving your ad copy
  • Creating compelling landing pages
  • Identifying negative keywords to save money
  • Discovering new keywords

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