ABAJ Electronics

ABAJ Electronics

ABAJ Electronics is a leading name in the consumer electronics brands that manufactures an extensive range of home appliances such as Television, Air-Conditioners, Washing Machines, Sound Bars, and others at a very economical range. In the wink of an eye, the company has carved a niche as a leading OEM brand.

  • IndustryManufacturing
  • Year2019 Onwards

Platform & Scope of Work

  • Corporate Profile
  • Marketing campaign copies
  • Company Newsletters
  • Techpark Website
  • Investor's Deck
  • Manufacturing Unit Walkthrough
  • Inauguration Ceremony Collateral

Objective

Catering to the most immediate requirements with utmost ease is a constant phenomenon for a manufacturing brand. The company had a meeting with well-known international brands and investors and a launching ceremony by CM, Gujarat, five days after we took the project.

It was indeed a nail-biter, but that’s where our forte lies – to deliver the best even in the most stormy situations. We rolled our sleeves, and action began.

Challenges

Content and designs are the way to go when you are portraying your brand in a global market.

We tried to stitch their brand story in an engaging and creative manner. In the designing part, the infographics came in handy to illustrate the aspects of the company like the business model, financial, and goals.

We presented each detail of the company, leaving no stone unturned. Not only did we handle the content and design part, but we also offered them a copy of the presentation in Chinese (the local language of the potential investors), which drew the attention of many industry tycoons.

Solution

As usual, Team Granth’s work was praised by potential investors, and the company soon witnessed keen outcomes. In no time, other potential brands/investors started reaching out to ABAJ Electronics to talk over their future projects.

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