World's largest soft-drink concentrate manufacturer

1920x1080 1

THE PROJECT

Started its journey three and half decades ago, Rasna has become one of the largest manufacturers of instant drinks. Currently, products of Rasna are giving fruitful indulgence in 53+ countries. Individual ownership is in the core values of Rasna’s success, which why Rasna is soaring skies with 22% SDC Market shares. Rasna is delivering uncompromised quality offerings with currently having 1.6 million products available at all the outlets of Rasna.

Industry

FMCG

Year

2022

Services Offered

  • Packaging
  • Merchandise
  • Exhibitions
  • Label Design
  • Stall Design
01

Objectives

  • Cater to all requirements from translation to packaging adaption
  • Exhibition branding with precision and value addition
  • Instead of multiple agencies, they focused on single agency communication so we had to adapt to many SOPs
02

Challenges

  • Adapting to the legacy methods for a global brand
  • Being a multinational work, translation had to be precise and per the localities
  • Scattered data and limited room for creativity in design
  • Starting from scratch is easier than continuing with an established tone of a brand
03

Solutions

  • Provided advertising solution and designed collaterals in a brief time
  • Having worked with many creative agencies – big & small – we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It’s a truly a pleasure to work with this young agency.
    – Raj Pinjani, Director, Rasna International

A futuristic way of connecting

Shivalik

Real Estate
in
Shivalik

Building a legacy of enduring elegance is a vision shared by the Shivalik developers. They are steadily encircling Gujarat on the front of opulent residential & commercial spaces, having already pioneered the city skyline. With the help of Shivalik’s Green Building project, they may keep constructing homes and businesses while fostering a sustainable future.

Narola Infotech

Information Technology
in
Narola Infotech

Narola Infotech – A leading name in IT is an award-winning web development company offering services like the website, E-commerce stores, Web applications, Mobile applications, and more. With its 16+ years of experience in the industry and over 350+ employees, the company has gained a name for remitting top-notch business growth.

in
Dr. Kartik Slimming Clinic

Dr. Kartik Slimming Clinic – DKS is amongst the most advanced weight loss clinics in Ahmedabad. They give unique, professionally directed, effective weight loss and diet programs to their clients.

Setting sail to
impart insights

Read about the latest trends in content marketing and branding from the POV of the best branding and advertising agency in Ahmedabad.

The ‘Creation’ of Content

The ‘Creation’ of Content

थोड़ी सी ‘वाइब भी तो चेक’ हो जाए? This is how Prime Minister Modi started his speech at the recently held National Creators Awards at Bharat Mandapam. We don’t know the perfect definition of a vibe check, but for a common understanding, a vibe check for any creator is a way to measure the alignment […]

  • March 16, 2024
Advertising on Wheels – Indians reinventing the marketing wheel

Advertising on Wheels – Indians reinventing the marketing wheel

For purchasing clothes, lahriwalas were our first love. Then, we moved on to mini-stores. Then shopping malls. Online shopping was next, but could you have imagined a store in the middle of the road? Yes, we seem to be moving on from window shopping to shopping while stuck in traffic. You see, India is truly […]

  • February 27, 2024
The Spirit of Marketing: Breaking Down Fighter’s Marketing Rizz

The Spirit of Marketing: Breaking Down Fighter’s Marketing Rizz

India is home to a lot of stuff. Music, dance, theatre – you name it. But other than that, we’ve got another talisman – Bollywood. It blends all of the three biggies that we’ve listed above, and adds a major ingredient – drama! As a result, movies that blend high-octane action, has Bollywood’s biggest stars […]

  • February 12, 2024

Setting sail to making a difference

icon

Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
icon

Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
icon

Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
icon

Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

Gaurav Parvadia

Gaurav Parvadia

CEO - Twinr | Canada
icon

Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
icon

I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

Jitesh Donga

Jitesh Donga

Community Manager - Pratilipi | India
icon

We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

Haresh Ghoghari

Haresh Ghoghari

Co-founder - Onlinetoken | USA
icon

We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

Keyur Bhalavat

Keyur Bhalavat

CEO - Plutomen | India
Ready to get rolling?

Let’s work, let’s hustle! 

Connect now
Portfolio 2024