Wogom

360 Degree Marketing & Branding for an emerging B2B eco-system in CDITM domain

Wogom

WOGOM is a B2B Phygital, Hyperlocal, and Omnichannel digital platform that empowers Indian Retailers.

WOGOM unites Brands, Manufacturers, Distributors (Hubspots), Retailers, and Virtual Retailers with a unique value proposition. Its purpose is to enable them to grow by providing an ecosystem. It works on shared values and complementary strengths through a new edge Experiential Commerce approach.

  • IndustryInformation Technology
  • Year2020 onwards

Platform & Scope of Work

  • Value Deck
  • Illustrations
  • Digital Marketing
  • Website
  • Stakeholder Presentations
  • Investor's Deck
  • Data Research
  • Brand Communication
  • Mascot Creation
  • Social Media Management

Objectives

WOGOM connected with Granth to create an extraordinary corporate profile emphasizing its unique approach. This resulted in a successful showcasing of the company to its B2B community.

Challenges

Since their business idea was unique, helping their audience know their business model and then hitting the right audience was their ticket to success. Our job was to prepare a corporate profile that could speak words for the brand.

  • Begin with the foundation brick
  • Content ideation & creative approach for B2B business portal
  • To understand the retail market & problems of the value chain

Solution

The ultimate benefit for WOGOM was that the corporate profile that we created helped them build trust among the retailers, manufacturers, and customers. They also revealed how it was much more comfortable to pitch the audience after presenting the corporate profile. Their journey started with the profile, and they continued to take our support for overall branding & marketing. Meeting their expectations was a jackpot for us.

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