Fast Servizio - Case Study - Granth
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Fast Servizio

fast-servizio

Home services were previously one of those sectors that failed to witness many transformations. While services such as Sulekha, Yellow Pages, and Just Dial were common, professional services were not beneficial. These companies used to hire an aggregator who would transfer the job onto the professional individual, and doing so, a large part of the money would be spent to fill the aggregator‘s pockets.

No globally established norms. No one has ever hired a plumber or taken a haircut at home by tapping on a button. We are still codifying the “right” experience. There are at least 15-20 pressure points that can go wrong in an average job – the majority cannot be objectively measured or fall outside our control. Each supply pool is markedly different and demands its own nuance. Fast Servizio has been built one brick at a time as we speak.

  • Industry

    Consumer Service

  • Location

    Ahmedabad, Gujarat, India

  • Service(s) Provided

    360 Branding

  • Date

    May 8, 2021

Challenges:

  • Creating an impact as an established brand in an already cluttered market among unorganized technicians
  • Making Fast Servizio a household name
  • Increase the customer base
  • Sustaining cut-throat competitions with maximum downloads of application, healthy website traffic, and best social media management

Brand Statement

To provide instant access to reliable certifications and affordable services to the customers.

Key Resources

  • A reliable mobile application
  • A super engaging website.
  • Visually impactful Service Deck Brochure
  • Effective Social Media Management
  • Stationery Material
  • Positioning Documents against a key competitor in the market

Key Activities

  • Simplifying the complex user journey with the help of technology.
  • Personalizing the user experience on the Android platform, the application, and the website.
  • Reaching out to Ahmedabad and Mehsana (Mega City and Small City) simultaneously
  • A reliable marketing strategy for the company.

Key Revenue Sources for the brand

  • Commissions from the service providers.
  • Lead Generation
  • Advertisements on the platform.

Customer Relationship Management

  • With the help of Social Medi
  • Ample Customer support
  • Reviews and ratings by the customers
  • Technician Onboarding
  • Strong word of mouth

Solution:

There is no systematic or major precedence of scaled services at home. Being an organized player means educating the market.

Social Media Management:

Well, the thing about social media management is that they have a massive impact on who genuinely go through and use them as a source of information. So being present on all the social media platforms and promote the service in a very proficient and brilliant way that Fast Servizio becomes a known name in households and geography of Ahmedabad and Mehsana city.

Website:

We like to say that we’re fixing the Internet, one website at a time. Our web design and development work is all centered around usability – delivering a great digital experience for everyone who visits your website. Fast Servizio was not an exception, we have designed the most user-friendly and in-depth website with A to Z information about their household services. Our motives were to establish SEO foundations for future growth and boost organic authority and Implement a fully responsive solution backed by WordPress CMS.

Service Deck:

Our expertise lies in detailing and fine-tuning every page, every printed word, and image of the final product. During brochure design, we ensure that every element ties in with the brand story that you want to tell. So every inch of this marketing collateral bears a stamp of the brand. Service Deck had worked as the front face collateral of the entire brand which serves the purpose of both introductions of the company and the Unique selling proposition to its customers, technicians as well as corporates.

Stationery:

Stationery is never an easy job to execute! With the availability of email, companies easily overlook the influence and impression a well-designed stationery set has on their clients. Using business stationery shows consumers that the company has credibility.

Apart from all these, Granth magicians have worked on the tagline ‘Kharchoge Nahin Bachaoge’, the Octopus Mascot for the brand as well as the positioning documents of Fast Servizio against the rivalry brand!

Business Impact:

What Granth did for the brand Fast Servizio resulted in manifold Business Impacts!

  • Recognition of the brand to its target group
  • Increase in Business Value with its roots firmed in the market
  • Eye Catching and Impactful advertising of the brand
  • Growth of substantial Employers Branding to grow company not only for customers but also for the employees
  • Created Service buyer’s aspirations, and become the first choice!
  • Creating Brand Loyalty in consumer minds and make it a preferential service brand!

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