Government of Gujarat - Granth
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Government of Gujarat

We listened carefully, we understood, we planned, we created, and we delivered. Here’s how Team Granth simplified the unpredictable situation of The Agriculture, Farmers Welfare & Co-operation Department, Gujarat and startled them.

  • Industry

    Agriculture - Welfare

  • Location

    Gujarat, India

  • Service(s) Provided

    Nurturing Growth Brochure For Agriculture

  • Date

    June 3, 2019

The Department

‘The Agriculture, Farmers Welfare & Co-operation Department, Gujarat’ is one of the most esteemed departments working under the Government of Gujarat. It thoroughly focuses on our agriculture and handles the matters related to animal husbandry, horticulture, dairy development, and other cooperative activities. Their primary work involves formulating the policies and schemes, its proper implementation, monitoring, and supervising.

The Overview

Hon’ble Chief Minister of Gujarat, Mr. Vijay Bhai Rupani, was on a 5-day visit to Uzbekistan along with a high-level delegation from the state government. 

The delegation included industrialists from the diamond, gems, and jewelry sector, renowned personalities from the hospitality, pharmaceuticals, and healthcare sectors, and our farmers who are our growth pillars. 

Farming was among the core topics to be discussed during the event. Hence, The Agriculture, Farmers Welfare & Co-operation Department of Gujarat required an outstanding portfolio to influence significantly. 

The challenge here was that the department couldn’t get the desired work in time by the designated agency. It was a clamouring situation for them. They instantly needed an exclusive portfolio for representing their work.

We knew the severity of the situation and made up our minds to deliver something extraordinary. It was an excellent opportunity for us.

 

Here’s How We Took Care Of Everything

Creating An Objectively Better Output Through Proper Research And A Decent Strategy
  • As always, we began with thorough research and analysis to have in-depth knowledge and precision of their work.
  • The next on the line was a smart strategy. We had to keep a balance between the portfolio being creative and suitable for the government's sensibilities.
  • We prepared a wireframe first to have an idea about where we would be going with our plan. After a complete discussion, and considering all the bits and pieces, we concluded the content, theme, tone, and images.
Fabulous Content And Design To Earn That "Wow!"
  • Despite the lack of time, we came up with a perfect, immaculate, and praiseworthy content. As soon as the government agency approved the content, we sent it to the design team for the final touch.
  • The design team used their every muscle and created a profound and interesting portfolio that could unveil the core message while hinting at the department's rich underlying history.

The Results

Our booklet gained recognition in the international event with eminent people showing gratitude towards it. 

With the content and design winning so much acclaim, Granth remained front and center for the department’s authorities. We kept our promise to present a flawless booklet, and to top it off; we got one more assignment from them within no time.

 

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