When a Facebook post reached to 167k people with over 1.4k likes without spending a single penny through quality content

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THE PROJECT

KhedutPay technology-based platform that is purposely built for the welfare of farmers, providing them essential products online. This unique startup from Gujarat offers a framework for farmers, freeing them from all the troubles affecting their work, boosting the Indian economy significantly.

Industry

Information Technology

Year

2019-20

Services Offered

  • Logo Design
  • Tagline
  • Website Design and Content
  • Anthem Song
  • Mascot
  • App Architecture
01

Objectives

The idea of serving our farmers who work for us day and night is excellent and innovative. But setting foot in the industry with such an all-embracing plan requires something extraordinary. When Team KhedutPay got in touch with us, the company was looking for an agency that could render all their demands. From an attractive logo, an engaging tagline, easy-to-understand website content, a heartfelt anthem song, to a classic mascot, they wanted it all to make a striking entry in the industry.

02

Challenges

We knew how critical it was to craft a strategy for KhedutPay to connect with their market. It was a matter of their first impression. The following were the challenges we faced:

  • Adapt dialect to write compelling content for Tier-2, Town and Village audience
  • To Keep track of all possible updates from Farmer communities
  • Brand positioning (Whether to keep it farmer-centric or technology-centric)
03

Solutions

With all our creative strategies, KhedutPay not only saw an impressive response from the industry but from farmers as well. We were successful in giving the appeal, voice, and essence to their brand.

  • Team KhedutPay was thrilled with the results.
  • An appealing logo for a newly – established brand
  • A mascot that perfectly portrays our farmers – website design and content,
  • because, through this, people find you
  • Anthem Song, a cherry on the top

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Setting sail to making a difference

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Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
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Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
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Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

Gaurav Parvadia

Gaurav Parvadia

CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

Dhiren Rana

Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

Jitesh Donga

Jitesh Donga

Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

Haresh Ghoghari

Haresh Ghoghari

Co-founder - Onlinetoken | USA
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We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

Keyur Bhalavat

Keyur Bhalavat

CEO - Plutomen | India
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