Khedut pay isn’t just a company but a unique initiative. It is a platform based on the innovative idea of serving the farmers who are working for us day and night by satisfying their daily needs. The company was looking for an agency that could help them with their logo, tagline, website, anthem song, and mascot. Team Granth provided 360-degree branding solutions for KhedutPay.
We started by creating a logo that could give the brand a distinct identity. Next was the mascot, which represented the farmers and was someone they could easily relate. We further moved on to create their website with content that was simple yet powerful. Other than all of this, we did create an anthem song. This wasn’t an easy task as it had to be motivating and yet a song that should feel like coming straight out of the hearts of farmers.- a song that signified them, their pain, their journey, and the onset of a transformation in their lives. The company was overjoyed with the results.