Oltymes - Case Study - Granth
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Oltymes

oltymes

Founded in 2015, Ol’tymes was started with the manufacturing of only Khakhra and Papad. Though Ol’tymes wanted to keep Indians connected with their home food hence introduce the broad category of product ranges and plan to add more in the future.
The brand works closely with food suppliers to get the right and genuine materials and timely audit the facility for hygiene and safety. Hence, this has helped Ol’tymes strengthen the footstep in the market and set the standard of Indian food lovers’ taste. Granth was hired to design and develop their new website which serves as a powerful tool of branding and becomes the front face of the company not only in India, but in Canada, Europe, and the Middle East as well….

  • Industry

    Food Category

  • Location

    Surat, Gujarat, India

  • Service(s) Provided

    New Website Design and Development

  • Date

    May 3, 2021

Objectives

  • Improve brand equity and online reach through branded storytelling, shifting towards a more inclusive brand image
  • Mobile-first approach to ensure all content is fully accessible, navigation and performance established for current mobile best practices
  • Emphasize a food-themed UI UX throughout the new design
  • Create personalized user experience on product pages: journey of brand, SKUs, products Ingredients, allergy advices, packaging and special information about the food
  • Drive engagement and visitation through mobile-friendly responsive design, loaded yet lighter website which has minimum loading time
  • Implement a fully responsive solution backed by WordPress CMS

Challenges

As a critical sales and marketing tool, your website has a huge role. It needs to tell your story, reflect your professionalism, and convince people to trust and buy from you. It might just be your biggest investment, so you need to get it right.

Key Phases carried out:

  • Designing an Information Architecture (Wireframes)
  • Derive Content Strategy, Develop the best content for the website
  • UI UX & Prototyping
  • Website Designing
  • Back End and Front End Development
  • CMS Development
  • QA & Testing
  • Live / Deployment

Solution

The website you need right now isn’t the same site you’ll need in 24-36 months. Whether it’s a company rebranding, the integration of an e-commerce platform, or an expansion to address different locations, services, and team members — your website needs to easily shift and grow with your business.


As a critical sales and marketing tool, your website has a huge role. It needs to tell your story, reflect your professionalism, and convince people to trust and buy from you. It might just be your biggest investment, so you need to get it right. After the functional prototype and web design have met approval, we move into WordPress development. This is when we take all of the unique elements you’ve chosen for your website and turn them into code. The development includes thorough QA testing for speed, accuracy, functionality, and responsiveness across multiple devices.


WordPress is a massively popular CMS for a reason. It’s secure, comes with a vast library of performance- and experience-enhancing plugins, and easy to build upon. It makes adapting to search engine algorithm updates and SEO best practices a breeze. WordPress is user-friendly and intuitive to modify for content, development, security, and maintenance — meaning you’ll save time and budget down the road on website redesigns and rebuilds.

Business Impact

  • Customized layout and themed website enhanced the overall brand identity of Oltymes
  • End to end dynamic website has provided the best user experience and futuristic approach to enhance the website further as and when needed
  • Increased traffic on website with clear cut Google Analytics and volume of B2B inquiries as well
  • Worked as an opening door, before customers/company make buying decisions
  • Increased relevance, consistency, and accessibility towards the brand from customers’ end!

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