In Search Of A Trustworthy Organization That Can Cater All Their Content Needs, Santosh Starch Products Ltd Reached Out To Granth – The Sea Of Creativity. Here’s How Team Granth’s Content Strategies Worked As A Catalyst In Their Journey.
The Company
Santosh Starch Products Ltd. is one of India’s largest manufacturers and exporters of specialty and modified starches. With over 68+ years of vast experience, the company has spread its network in more than 44 countries around the globe and serves a broad range of industries like paper, food, textiles, pharmaceuticals, cosmetics, and lots more. Above all, the company precisely focuses on its CSR activities and environment-friendly measures to partake in shaping a better world.
The Overview
65+ products, 350 crores+ turnover, 13% per annum growth rate, 600+ employees – these statistics could not be of any incompetent brand. The company was already going well in their realm, but as they say, just doing great is not the only essential thing, promoting ourselves is equally important to mark our presence in any industry.
The company had earlier tried their hands on content related services from 2 different firms but was not happy with the results. They were looking for something concrete in the form of outstanding content. That’s when Team Granth entered the landscape. It was an opportunity for us to showcase our talent for content creation.
Here’s How We Took Care Of Everything
Bringing Together The Particulars
In our every project, we first prefer to go for thorough research and analysis for a better knowledge of a brand. We collected every ins and outs of the company to serve them well. Our prime focus was to reinforce the brand's position in the market and make a clear brand statement.
Creative Content Strategies
Our first smart move was to create website content that would do justice to their years of hard work. We then composed a brilliant script for their corporate video followed by an engaging corporate profile and a well-designed corporate presentation.
Most importantly, we also wrote speeches for upper-level management.
Making The Presence Felt
Beyond doubt, the most exciting thing was how the brand succeeded in conveying the right message with our smashing work and a powerful brand statement. We once again showed the strength and potential of our content production by the success of our creative campaigns.
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