Tax Muskaan is one of the most trusted Chartered Accountant firms based out at Ahmedabad, Gujarat. Founded by Mr Ramesh P Jain, the firm provides tax and finance related solutions to its clients. The company is fully committed to serving for the requirements related to all types of taxes, whether its Direct Tax or Indirect Tax, TDS, GST, VAT etc.
THE PROBLEM
We always want solutions from the Experts rather than wandering here and there. Since the expertise of the firm was so sound, people in large number preferred services from Tax Muskaan even if they had a small query related to tax or other issues related to it. This was affecting the regular workflow of the firm as the team has to resolve the query now and then. So, they required a creative solution to overcome this problem.
SCOPE
The firm was providing tax-related services at its best but failing to overcome the problem related to the ongoing queries. This was the area where we had to make innovative efforts.
The Process
Analysis
We all are aware of the fact that ‘An aimless arrow would certainly miss the bulls-eye.’ The same thing applies to the field of strategy as well. So, before shooting our arrow of strategies, we made sure that nothing backfires. We thoroughly researched and after analysing all the avenues, came up with the idea.
The strategy
The brand required a mechanism to surmount the problem and we were keen to provide the best possible solution to them. To address this, we made an online platform where people could raise their tax-related queries and those will be resolved within 24 hours from the internal team without troubling the routine workflow. For this, one has to register himself/herself on the platform and post a query or series of queries on it. The company agreed on our idea and we executed it without much delay.
Outcome
Others often miss the bulls-eye but Team Granth never misses the chance to hit the right target. After the strategy has been executed, the firm’s regular workflow was on track and they were completely pleased with our efforts. In a few days, they became used to the mechanism and the productivity of the company also enhanced. On the other hand, we were also rewarded with an intangible token of appreciation for our ultimate aim.
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