The Building Company is a construction and real estate company that deals in the field of residential and commercial spaces. It is an entity having young individuals who look at the world of construction with a different vision. Though the company is new in the segment and currently working in Gujarat but with their clutter-breaking ideas they are now planning to mark their presence across pan India.
THE PROBLEM
The company was exceptional at its work but the name hasn’t garnered the desired attention. They wanted a strategy that would make them a known name in the industry as well among people.
SCOPE
Since the company decided to go with a newspaper advertisement; it was finalized that a whole newspaper of 4 pages would be a great idea to showcase the company in a good light. It gave us a chance to create the magic that they were seeking.
The Process
Analysis
Team Granth was well aware of the fact that the strategy of going with the newspaper advertisement is not new but we still have the scope of going with creativity. We researched on conventional industry ads and then opted for a new approach.
The strategy
Our strategy was simple- Leave the conventional approach behind and choose creativity along with aesthetics. We were sure about our trategies.
Execution
- We pulled up our socks as the project was to deliver in a short span.
- We had a deep discussion with our content and graphics team which with no time came up with a novel mix of content and design.
- We crafted the most innovative content that rarely been seen in the industry earlier.
- The design team made the newspaper so aesthetic that everyone was in awe.
- Also, with no time we have designed a hoarding for the company.
Outcome
The client was exhilarated with our work and immediately wanted us to start working on their outdoor ad campaign. The most important thing is that our work generated queries which the client desperately looking for. Last but not least, our integrity towards the work paved the way for grand connection and we got the client onboard for a longer period.
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