Activa, Pleasure, Access 125, Jupiter, TVS, Maestro, and therefore the list goes on. Few names are such we can’t even remember although we rack our brain. But, one name instantly comes into mind while talking about this particular range of vehicles, which is Activa. Roads are overflowed by these vehicles and why is that? The solution to “Why Consumer Journey Mapping is important” is hidden here.
This particular brand has become a member of our house because it’s understood our needs, thoughts, and feelings and the way they do is through Consumer Journey Mapping.
Consumer Journey starts before an individual decides to be your consumer. It starts from some extent where a customer’s eye considers your name and ends at some extent where he comments on your product after using it.
This journey train travels over several stations like Promotion, Recognition, Charisma, Exploration, Evaluation, decision & Shop.
You can map your customer’s journey during a structural format by using the below-given Customer Journey Map Template. Want to look at more Customer Journey Map Templates?
This is a strong instrument to place together with the experiences and impressions of your customers during a picture.
A potential buyer can connect with you at any Point of Contact. After achieving it, the challenge is to form the potential customer to complete all the stages of his journey and reach the destination which is shopping.
A consumer may step out from this train at any of the stations. Here, Customer Journey Management helps you to spot such leaving points and make or change your plan of action accordingly.
While preparing an experience map of a consumer, attempt to identify-
The findings are useless until being analyzed. For this purpose, Customer Journey Management & Customer Journey Analytics can assist you to possess a transparent view of the position.
Only follow-ups, feedback, and reviews, or the customer support mechanism like 24*7 helplines, emails or call centers aren’t enough to read the brain of a consumer. To know consumer behavior, you would like to ascertain what a consumer sees and feels.
Consumer Experience Maps followed by Customer Journey Analytics allow you to seem at the items from the consumer’s glasses.
User Journey Mapping benefits you within the following ways:
To give a final touch to our understanding, let’s have a glance at a User Journey Map of the number one online shopping site Amazon.
Here, Amazon has focused on two major areas of consumer behavior: 1. Find & 2. Buy
But afterward, once they become inactive, Amazon takes the assistance of retargeting ads and tries to Re-Engage them.
Another winning brand is Uber. Uber’s mapping goes through phases like Consumer’s Decision – Pre-ride Communication – Meet – Communicating Needs – Get into Ride – Reach to Destination & Give Ratings.
Mapping a consumer’s journey makes your journey towards your ambition easier. By satisfying the consumer’s goal which is his needs & wants, you’ll accomplish your goal which is to be a pacesetter within the market. So, let’s replace KYC (Know Your Customer) with KYC (Know Your Customer’s Journey).
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