An E-book is an electronic or digitally formed book to be viewed/read on digital devices. E-books are used in business to educate the audience, impart information about the brand, generate leads, and to promote the products and services. It is a document of short length with neatly written information and visuals such as images, graphics, tables, graphs, charts, etc. to impact the reader.
Business E-books are necessary for any brand in the age of digital promotion and competition. Let’s learn how to write it for the growth of your business.
There are many reasons why having a business E-book is advantageous to your brand, some of them are as follows:
LEADS: E-books are resources, when you give them to visitors of your website it will be more welcome among the target audience. That will serve as a promotion tool for your brand which can be useful. It will generate leads for your website.
SHOW YOUR EXPERTISE: Creating E-books need some kind of expertise. Always choose the area of your expertise and show it to your readers via E-book. This will genuinely boost their confidence in your brand.
EMAIL LIST: Give E-books for free. Yes, free resources are an attraction for the target audience. When you give such a resource for free, the audience is more likely to share their email address with you. Thus, E-book can be an effective tool for collecting emails from potential clients and customers.
LOYALTY: Once the audience will read your business E-books and start trusting you, they will always choose your brand over your competitors. The E-book shows your expertise and that will make them trust your vision and be loyal to it.
MARKETING: Long-form marketing is growing where brands give information and vision about their products and services and written form. But to read it all online might not be convenient for your potential customers. Instead, a downloadable E-book will allow them to read it anywhere anytime. Thus, E-books are great marketing tools.
Also Read: Master Guide: Self-Book Publication Process
Writing an E-book is easier than it appears. One can write a good business E-book with some practice and patience. One of the benefits of business E-books is that it is made, distributed, and read digitally. That means you don’t have to worry about producing a physical book. You can use free tools available or just use your word processor to make an E-book. Consider the following while making a business E-book:
It is necessary to know the people who are your target readers. Consider their background, their knowledge, and interest in your area, find relevant connecting points. All this will make you understand them and also what they will need or want to read from your area. Always decide the topic of your business E-book after market research.
The subject matter of your book should be original, as it should not be repetitive or redundant. Choose a subject matter that affects readers’ daily lives and use your expertise to inform, suggest, or solve an issue that might help them accomplish their goals. Useful and unique topics are more likely to be read.
Once you are sure about the topic, research it thoroughly, and use your expertise while writing it. make a rough outline of the E-book which can guide your writing. Finish first, edit later. Once you are done with the first draft, revise it yourself, or give it to another expert. Compile the next draft with the inclusion of those suggestions.
E-books are meant to be attractive. As they are for digital platforms, one can use the format with its full efficiency. Colors, shapes, charts, and graphs can make your business E-book more interesting and engaging than just boring texts. Appropriate color themes and attractive cover design can make website visitors download it more. Formatting is also important. Make clear distinctions between title, headings, sub-headings, and body texts. It should look clean and readable. Format according to various screen sizes. It should not be too small for a smartphone screen or too large for a laptop screen.
E-books are resources. Give them for free if you want to establish your authority or identity in the market. After a while, if readers find them valuable then you can price your new business E-book and get a side income.