How to engage audience | Video & podcast script writing (2020) - Granth
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How to engage audience | Video & podcast script writing (2020)

The Top 5 Ways to Engage the Audience by Writing Scripts and Podcasts

Have you ever listened to an interesting video advertisement or a motivating podcast?

Are you wondering how to write an engaging video script or a podcast similar to your favorite one?

1. Make sure you have a goal in mind

A brand launches a new hazelnut-flavored coffee. The video starts by talking about the other coffee flavors of the brand or the company’s history. By the time the video talks about the new coffee flavor, people have already lost interest in it. It distracts the target audience from the video’s prime purpose: to spread awareness about the hazelnut coffee.

A video or a podcast must not sway away from the goal that it wants to achieve.

The video below has a specific goal in mind. It wants to teach its customers how they can brew a perfect cup of coffee. It is a short video that shows the steps realistically.


Video Source: Sleepy Owl Coffee’s Website

2. Build interest

Write the script in a way that generates interest in the customer’s mind.

A video must have brilliant graphics and music to engage people. Similarly, a podcast should have an introduction that hooks the listener. An element of surprise and using short sentences makes it easier for the listeners to relate to the speaker.

WWF’s brand campaign builds interest in the minds of people through its video. The video shows how humans have been locked inside their houses during the corona virus pandemic. It shows how animals are free and roaming around on the streets. The video asks for a world in which humans and animals can live in co-existence with each other.


Video Source: YouTube

3. Make sure that the video or podcast script is of a specific time frame

Every social media platform only supports videos of a particular time frame. For example, Instagram supports videos of a maximum length of one minute and Facebook supports videos of a maximum length of 240 minutes. (Source: Animoto)

How can you trim a video or a podcast to meet a specific time frame?

You can remove any content that is repetitive. Remove any unnecessary words that don’t add value to the target audience.

A listener does not want to listen to a monotonous podcast or view a video that he/she feels like skipping.

Also read: How to Write an sales Pitch that Works

4. Keep the focus on the audience and not on yourself

A common mistake that people make is writing a video script or a podcast script is completely focusing on themselves. For example, you hear a brand video in which the narrator talks about themselves. A brand might say, “We’re a top-rated company with many customers. We’ve been serving customers for over 15 years.”

Talking about the brand’s achievements in a video is great. It convinces the customers that they’re talking to an expert in their niche. Similarly, introducing yourself in a motivational podcast is important, as people want to know who they’re listening to. However, your listeners aren’t willing to listen to the entire history of a brand. They don’t want to know about the childhood life of a narrator.

Tell the listener what value you will provide to him/her. Your audience has a limited attention span and you need to focus on their needs/wants.

Have a look at the video below. It focuses on what DocuSign can do for the customers in the digital era.

Image Source: YouTube

5. Make sure that the ending isn’t abrupt.

Imagine that you’re watching a movie.

Everything has been perfect so far. Everything in the movie is good- whether it is the characters, the movie plot, or the music. It is nicely planned and executed. You can’t wait to see what will happen after the interval.

You wait for an exciting plot twist. You’re sure that it will be something that will leave you amazed.

Somewhere in the last thirty minutes of the movie, the plot stops making sense. And then comes the ending. You don’t understand it.

Now, you think that buying the movie tickets wasn’t a wonderful idea.

Trust me, you don’t want to feel your viewers feel the same way after they’ve watched your video. You don’t want them to feel like a podcast ended abruptly or that a video’s incomplete.

How can you make sure that an ending’s not abrupt? Let’s use an example.

If you’ve made a brand video, slowly move towards the call-to-action. Your call-to-action may be in the form of the URL of your company’s website. Do not mention the URL directly. A real estate company might say, “If you’re ready to live a luxurious life, log in to our website.”

Now that you know how to write a script for a podcast or a video, it’s time to apply these practices.

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Granth Creation

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