What is Golden Ratio? How it is a boon to designers while designing a logo?
Can you think of a relationship between the pictures of the galaxy we have seen and the formation of DNA?
Okay, can ‘petals of flowers’ and ‘a hurricane’ be related to even one thing in this world?
The answer is, YES!
Not only these but the breeding pattern, our fingers, a tree’s branches, leaves on the branch and spiral galaxies and the majority of natural creations follow “THE GOLDEN RATIO”. The name says it all.
Even though art is subjective and one can interpret on its own, there are some unestablished rules which are accepted by all. Among all of these, the one which is a treasure to any artist is Golden Ratio. In ancient Greek, there was a ratio that was pleasant to the human eye. With the same ratio, many sculptures were built and were wonders in people’s perception.
This ratio is still prevalent among artists & designers even in the current time. This is a Golden Ratio, meaning 1.618 which is also called Phi. This number is derived from the Fibonacci sequence. Without taking a deep dive into it, the series goes like 0,1,1,2,3,5,8,13,21…and it just goes on. Each number after the first two in the sequence is the sum of the 2 numbers before it. The ratio of two continuous numbers from this series gets close to the number 1.6 which is a golden ratio itself.
Now, let’s take it into the design. Putting all these numbers of Fibonacci series will make a picture like this.
This ratio depicts a relationship between two quantities where the ratio of small to large quantity is the same as the ratio of large to the whole. Drawing a curve from each square diagonally will make a golden spiral.
This spiral may look like a photo of the galaxy you recently saw or it may remind you of a seashell you loved during your last vacation. All are these perfect examples of Golden Ratio
You can get your design references by simply multiplying an element’s size by 1.618 to figure out the size of another element. This ratio will help you design Layouts, Typography, Images, and most importantly Logos!
Designing a logo that can survive decades and brand gets famous by logo only. There you can use the Golden ratio, let’s see how:
The world-famous tech giant Apples doesn’t write the name of the company anywhere around the logo and still be recognized by all the people. What’s the magic in it? Yes, again the answer is the golden ratio.
The New Twitter logo is a fine example of the application of this magical number.
With time, twitter has evolved to the golden ratio, and as it is clearly seen how the current logo is falling into the right circles. This is a sheer use of number 1.6 to create a logo. Designers at Pepsico are also obsessed with the use of this proven and pleasant rule.
Measurements of inner and outer circles are in the ratio which gives the 1.618 as a product and that makes this logo more eye-pleasing and acceptable to the viewer.
An eminent brand in the oil sector BP changed their logo with an overall whopping cost of £4.5m which still fell in the golden ratio.
Such brands are no exceptions for using this Better you keep that “Golden Ratio” handbook open while designing the next logo. But always remember, your eyes have the final say!