Sales Pitch: Art of Selling!
The phone is ringing, ‘Good morning, Sir, I’m calling from XYZ bank, we have got a replacement offer on our platinum credit cards, from the opposite end an individual is screaming with irritation and phone hanging with a bang! Well, this conversation may be a traditional ‘Sales Pitch’ and a routine of the other salesperson in the sector around us. It’s a slice of life from the routine of all folks. It’s not from some movies or Web Series!
There is a famous saying about salesman; one has the curiosity of Cat, firmness of Dog, the friendship of a toddler, patience of a loyal wife, the excitement of a Spielberg’s fan, surety of placement like Harvard, sense of humor of George Bernard Shaw, simplicity of a pigeon and massive energy of a recovery agent!!
So, the question is what, where, when, why, and the way sales talk should be written, executed and, followed up to garner desired results…Let’s understand what’s sales talk, and the way sales talk to be written…
Sales pitches also are called “elevator pitches” where you’re trying to get interested within the person ahead of you to the simplest possible extent as per your caliber and talent of convincing. Ideally, you ought to be ready to narrate your sales talk within the time it takes you to ride an elevator together with your prospective client — a maximum of 1-2 minutes.
Gone are the times when Salespeople were having an hour’s while offering prospects and presentations to sell products or services. Nobody has the type of time and patience to listen to you and your sales talk. To be honest, if you’re counting on your longish value proposition, you’re missing your right path an enormous time.
A. Cold Calling: far and away, Cold Calling may be a ridiculously cocky method, and olden days tried and tested way of sales talk. Selling products or services over the phone is one of the foremost age-old and popular sorts of pitching, but don’t let yourself become a fool that it’s pitching. you’ve employed out some databases of your potential customers and you call them one by one; you are ‘Novice’ or ‘Expert’ of Excel sheets and you’re writing remarks against each! Oh boy, a Management Trainee to a typical salesman, most are just well versed with their hands out on Cold Calling. From selling Post-paid Data Plans to Europe Trip, policy or a Mastercard or a 4BHK bungalow! Cold Calling is all about targeting directly. If you’re well at understanding the tone, mentality and, wishes of the customer, you’ll be a successful one!
B. Email Sales Pitch: Content writing at its best and your half job is completed. We all are exposed to marketing emails on a day today. it’s the play between the ‘Right’ and ‘Junk’. A good database, the accuracy of email IDs, the right set of words, and the best appeal with crisp words would make the best Email sales talk. In today’s digital times, tools like mail chimp, Drip, etc. would make the whole exercise more worthwhile and meaningful. Analytics makes it more clear and result-driven. Sales talk at its best when emails aren’t bounced, words are right, and visually attractive also. Otherwise, who has that point to travel through your email among a sea of emails!
C. Presentation: From a mean MBA to an expert salesperson, presentation is far and away from the simplest way of putting your points. sales talk has the vehicle of PowerPoint, where an individual is explaining together with his or her full caliber, with prior appointment and time of the client. He/she has the purpose to prove. Support for slides makes it more lucid, easy and, digestive. Rest the show is up to the presenter! People love stories and not mere analytics.
D. Elevator: You’ve got just 2 minutes to sell your product, sell yourself, prove your point! Elevator sales talk may be a limited-time sales talk. You would like to be very quick, attractive, self-motivated and, to the purpose while making your point. In India, compatible business groups and forums like BNI meet one another and do networking. they need an equivalent model of Elevator sales to talks only. They present themselves in two minutes of your time and sell their products/companies in the absolute best way. What we like most about sales talk examples is that the tonality of voice. No jargon, no rosy words, just plain English. That’s key to perfecting your elevator pitch: not over-selling your product or sounding just like the stereotypical cheesy salesperson.
E. Follow Up: Follow up is that the best and proven sales talk way of doing. Follow-up is that the key to selling anything and everything. Once you approach anyone / any company, you tend to satisfy them again to know them in a better way. you’ve got another chance to showcase your product or baseline and understand their requirements in a more detailed manner. Follow-up is sweet, your client remembers you, you develop a relationship with them. Develop it to a top priority to follow up with perspectives. Whether you met them at an occasion, over the phone, or an email, you’ll get a launchpad on your competition—just by being more vigilant, aggressive, and a go-getter!
The sales pitch shouldn’t be ambiguous, overselling, too longish, too personal, or superfluous. It should be crisp, visually attractive, supported with concrete statistics, well researched. don’t underestimate your perspectives. They know you or not, but they know all right, what they want! You tend to seek out the right fringe of their requirement, solving their problem instead of trying to sell yourself, if it’s written then it should be grammatically correct.
Sharing insights and well-researched sales talk has always a fairer chance of winning the business. There’s a famous saying, listen to them to understand, not to reply. Last but not the smallest amount, you would like to be a visionary sales expert. Follow-ups and changes in your sales talk should be there, and you would like to be prepared beforehand to switch as and when needed.