First, let’s discuss what an article/blog is. An article/blog post provides useful information to the reader. Using the relevant keywords in an article/blog increases a website’s visibility in the search engines.
Writing an engaging article/blog post has two crucial components:
- Generating ideas
- Writing the article/blog post
Part One: Generating ideas
A writer’s block is a problem that many writers face. Let’s discuss the various tools that writers can use to get more ideas about what they should write.
1. Blog Spot’s Blog Topic Generator
Sitting in front of a blank word document thinking about the title of your next blog posts/article? BlogSpot’s Blog Topic Generator is here for you. You’ll get five title suggestions for an article/blog, based on your search term.
2. Buzz Sumo
Buzz Sumo is great for generating blog topic ideas. You can enter a search term. You will see the trending content that is going viral. It will also show the engagement on the blog (likes, comments, and shares) on various social media platforms.
The trending content will enable you to decide the content that you should create. Is the content about some unusual events that took place? Is the content controversial? Try to create similar content.
3. Ubersuggest’s content suggestions
Ubersuggest can help you get content suggestions for a particular keyword.
In the example below, the term “marketing” was entered into the search box.
Image Source: Ubersuggest
4. The Link Bait Generator
The Link Bait Generator helps you to view content suggestions according to the tone of voice that you want to use. You can filter the content according to categories like evergreen, seasonal, tropical, and clickbait.
Image Source: The Link Bait Generator
5. WebFx’s Idea Generator Tool
WebFx’s Idea Generator Tool gives unusual blog/article suggestions for a search term. It’s a tool one can use if they can’t think of something unique.
Image Source: WebFx
6. The Hoth’s Blog Topic Generator
The Hoth’s Blog Topic Generator gives headline ideas. However, unlike the other tools, it uses more information to generate them.
It takes the following factors into consideration: –
● The industry in which a company operates
● The target audience
● The problem that the target audience wants to solve
● The aim that the target audience has in their minds
Alltop is a tool that gives information regarding the most important news articles on popular sites such as TechCrunch, Wired, and Mashable. One can get content suggestions according to their niche by using Alltop.
Image Source: Alltop
8. Tweak Your Biz
Tweak Your Biz is a tool that shows the popular content. It shows content in the form of lists, questions, “How-to” blogs, and other forms of content. It gives users the option of defining whether their keyword is a noun or a verb.
Image Source: Tweak Your Biz
9. Hemingway Sharethrough
Want to write headlines that make not opening an article/blog post impossible?
Use Hemingway Sharethrough!
The tool helps one in knowing what a particular headline is lacking. For instance, it highlights that one needs to use more of an active voice than a passive voice.
Image Source: Hemingway Sharethrough
Quora is a popular question-answer community. By looking at the number of people following a question, one can view the frequently asked questions. It is one of the unconventional ways through which one can get content ideas.
11. Blog Title Generator
BlogAbout’s tool stands out from the rest. It allows the user to fill in his/her keywords in the title. For instance, this is one suggestions that it shows when the term “marketing” is entered.
Image Source: BlogAbout
Discovering new blog topic ideas will become easy if one uses any of the blog idea generator tools.
Part Two: Writing the Article/ Blog Post
1. Try to write content as per the current situation
Would you prefer to read content that has links to articles published in the year 1999 or 2020?
Most people would prefer to choose the letter.
Try to write about the latest events that are taking place all over the world. This makes the target audience more eager to listen to what you have to say.
2. Include a proper flow in your content
No one likes to read a blog that starts talking about one topic and suddenly moves on to another.
Let’s start with an example. Writing about e-mail marketing and switching to SMS marketing in the next paragraph isn’t a good practice.
There must be a proper flow in the content.
3. Include the relevant images in your content
Imagine that you’re reading a blog post titled, “How to use Instagram for marketing.”
Wouldn’t you want to see some pictures of where you can locate the tools? Images attract people. Research showed that the human mind can process images 60,000 times faster than text.
Include the relevant images in your blog/article. The image must help the reader to understand the content in a better manner.
4. Choose a niche for your blog
One of the tips for article/blog writing involves choosing a niche.
Choosing a niche is the best way to build a list of followers who are interested in your content.
Your blog will build its identity if it only has a certain type of content. One can choose a niche like marketing or lifestyle.
5. Proofread your blog after you’ve written it
Imagine that you’re reading a blog post about movie reviews.
The first paragraph has content that makes you want to read further.
As you move on to the second paragraph, you notice some grammatical errors.
In the third paragraph, there are spelling mistakes that you can notice.
Make sure you edit the content after you’ve typed it.
The last thing that anyone wants is for someone to consider them a lazy blogger.
6. Follow one tone of voice
You decide to read a new blog.
The first blog post is humorous.
The second blog post is formal.
After reading both the blog posts, you’re confused.
When you write a blog/article, it’s essential to stick to one tone of voice.
Changing your writing style frequently can hurt your blog’s image.
7. Your blog must have an objective
What happens when you work without a goal in your mind?
You don’t achieve the results you hope for.
Brilliant blogs stick to one objective. For example, they might want to add value to readers by reviewing books.
8. Make sure of tags
A blog that includes the relevant tags does better than a blog that doesn’t include them. Make sure that other bloggers can discover your blog easily.
9. Analyze the content that becomes popular
Analyze the content that becomes popular. Try to find the reasons why it got more views. Did it have a compelling headline? Did it provide an opinion on an issue? Use the same techniques for any new blog posts.
10. Post regularly on the blog
You have to choose between two blogs.
You only see new posts on the first blog once in a week. The second blog has a new post once in every six months.
It’s natural that you’d want to read the blog that is updated once a week.
Posting regularly on a blog encourages the readers to visit it again and check out the latest content.
Writing articles and blogs involves effort and patience. Make use of the above tips for article/blog writing and you’ll be able to make blogging a piece of cake.