If you’re among one of Instagram’s one Billion monthly active global users, you’ll know how powerful the social network is as a marketing platform. It’s a key place to promote your products, connect with your customers, and reach new people within your target market. Everyone else is doing it, but the question is: can your business find success? And how?
1. Create Engagement with Contests
Upload photos to Instagram with a branded hashtag of your choice, and these photos automatically appear in a gallery on your contest page where people can vote on photos and see photos from other entrants.
Enabling voting on your contest page allows you to collect email addresses, which is key when it comes to building your email list and generating sales through email marketing. This is by far my number one Instagram marketing tip – it’s something you need to try if you haven’t already.
2. Run Instagram Ads to a landing page or product page
One of the most straightforward ways you can drive sales for your business through Instagram is by creating ads for your products that link to your eCommerce store or website. Ads are unique on Instagram because they allow you to add a CTA and click-through link, which isn’t possible on any other type of Instagram post.
3. Post discounts & coupons
Instagram is relatively a passive platform. What I mean by this is that people browse their feeds without much intent – they usually do it to keep up on the latest with their connections or idly do it to pass the time. If you want to drive sales through Instagram, you must engage followers with content that turns them into active viewers, rather than passive scrolls.
4. Explore different content types
Though this isn’t inherently a marketing strategy, it’s a good idea to keep up with the different types of content Instagram lets businesses post. Consider using video for the times when a photo just won’t do, or using Instagram’s Carousel feature to tell a story or highlight a product in multiple photos. Utilizing different content forms allows you to maximize your reach on the platform – it can often be more interesting for a follower to see a video on their feed amongst hundreds of other photos.
5. Share customer experiences, stories and reviews
It’s one thing for you to tell your followers that your products are awesome and that they should buy them… it’s a completely different thing when somebody they can relate to sings your products’ praises. If you collect testimonials, reviews, or have been sent stories about your product, share them on Instagram!
6 Engage with followers on Instagram Live
Your Live broadcast can take a few different formats – a few that work well are Q&As, product launches, and influencer takeovers. Whatever the case may be, make sure to announce your broadcast well in advance (on your Story, on other social platforms, and in a post) to give your broadcast the best possible shot at performing well.
7. Use local or product-related hashtags
Hashtags play a major part in your pursuit of Instagram success. Though they aren’t amazing for directly reaching your target market – I’d venture that users rarely browse through specific hashtags unless they are a business or influencer – using the right hashtags can help by boosting engagement on your posts, making them more likely to show up higher on your followers’ feeds or potential customers’ Explore feeds.
8. Respond to comments
You might think it’s a no-brainer, but you’d be surprised! If your posts get hundreds or thousands of comments, this strategy is less feasible – but for a small business looking to grow its following and get more customers, responding to every (real) comment you get is an awesome way to build personal relationships with both potential and existing customers. Whether it’s a simple “glad you like it!” or “hope to see you around sometimes soon”, comments make your brand feel more personal and connect you more strongly with your target audience – which can mean all the difference when it comes to making a sale.
9. Cross Promotion
As a marketer, one of the greatest trends of social media is the way it’s drastically increased the number of collaborations between brands, making for some of the most compelling marketing creative I’ve ever seen. Though you might not necessarily be out to change the marketing game,
consider partnering with other brands whose products complement your own to run joint marketing campaigns.
10. Partner with an influencer
Though it seems to have died down a bit as of late (compared to its heyday), Instagram influencer marketing still runs rampant among the platform. If you want easy – albeit, probably not cheap – access to your target market, consider reaching out to an influential Instagram figure within your industry and ask them to create a sponsored post that highlights your business or product and directs their followers to your website or store. Or, consider running a giveaway with them!
Stand out from the crowd
Following these tips above will help you build on one of the most powerful marketing tools out there today. Instagram is the ideal platform for innovation, creativity, inspiration and authenticity.