Before any investor puts any money on the table, they typically want to understand the investor deck first.
First, let’s explain what an investor deck is. It’s a summary of what your brand represents. It helps you to point out your product/service to potential investors.
These are the 11 things that investors search for while you’re pitching your product/service to them.
The value that you simply offer includes the advantages of a product/service. It extends to the emotions that are triggered in a private once they purchase from a brand.
For example, while choosing a payment method, most people want the method to be quick. People want it to be simple. Square takes advantage of a possible customer’s thoughts. Here is an example of how Square shows its value to the users through its pitch.
Does a product/service have features that set it aside from others? Answer the relevant questions in your investor deck.
If your company’s done something worth appreciating, don’t forget to say it. you simply have one opportunity to impress a possible investor.
What are the main achievements of the corporate? Did the corporate win any awards or special mentions? Did the company expand its operations? Mention this information.
How does one earn your revenue? this is often the foremost common question whose answer an investor wants to understand.
Don’t assume that an investor knows your business model already.
For instance, LinkedIn makes its business model clear. LinkedIn is one of the investor deck examples that folks cite regularly.
Getting funds from an investor isn’t easy.
You need to prove that your business is going to be successful over time. a method you’ll do is by using statistics and testimonials to your advantage.
If a content agency’s website states that content marketing will surpass traditional marketing, you’ll have an interest in its services.
Similarly, testimonials from people you’ve worked with may benefit you. attempt to include testimonials from founders or people at the senior levels in your organization. Their testimonials usually hold more value than others.
An investor wants to understand how a business plans to be better than the competitors within the market.
Does a corporation offer a top quality that’s above those of the opposite brands within the market? If yes, then it must showcase its unique point to investors.
An investor is curious about the financial performance of a corporation over a couple of years. A period of between two to 5 years may be a suitable starting line to assess a company’s financial position.
I’m sure that you’d like better to check out data with graphs and pie charts rather than facts alone. Similarly, confirm that your investors can easily understand data through charts and diagrams.
A business cannot succeed without the combined efforts of all individuals.
You must show the expertise that your team members have.
When it involves investor deck examples, Buffer is one company that one can’t miss.
If an investor asks you ways you propose to use the cash, you can’t respond without careful analysis. you would like to understand exactly where and once you shall use the funds.
The last item that you simply want to try to do is to not have a solution if an investor asks you about your sales and marketing strategy. this is often the most deciding factor for whether your investor deck becomes successful.
Make sure that you simply can explain the offline and online methods of selling your brand to your investor.
Your investors want to understand who you’re aiming a specific product/service towards. Not knowing this may make a possible investor desire the corporate doesn’t understand its own product/service properly.
Imagine that an investor asks a hair supplement company about their target market. If the founding father of the corporate response, “Anyone from the overall public”, it’ll make the investors negative towards the corporate.
Every business must have a mission that they want to realize. However, the mission must be attainable.
For instance, a company’s founder states that a business will increase its sales by 5 times within the next year. An investor won’t accept this statement.
Uber’s mission to be the “Next-Generation Car Service” is obvious in its pitch.
Now, you’ve understood what an investor deck is and what its crucial components are. Is your product/service convincing enough for your investor to require subsequent steps? It’s time to form it persuasive enough!
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