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Investor Deck: 11 Things that Investor looking into

Do You Know The 11 Things That Investors Are Looking for In Your Pitch Deck?

Before any investor puts any money on the table, they usually want to know about the investor deck first.

First, let’s explain what an investor deck actually is. It’s a summary of what your brand represents. It helps you to show your product/service to potential investors.

These are the 11 things that investors look for while you’re pitching your product/service to them.

1. What is the value that the business can provide to its users?

The value that you offer includes the benefits of a product/service. It extends to the emotions that are triggered in an individual when they purchase from a brand.

For example, while choosing a payment method, most people want the process to be quick. People want it to be simple. Square takes advantage of a potential customer’s thoughts. Here is an example of how Square shows its value to the users through its pitch.


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Does a product/service have features that set it apart from others? Answer the relevant questions in your investor deck.

2. What are the company’s achievements?

If your company’s done something worth appreciating, don’t forget to mention it. You only have one opportunity to impress a potential investor.

What are the major achievements of the company? Did the company win any awards or special mentions? Did the company expand its operations? Mention this information.

3. What is the business model?

How do you earn your revenue? This is the most common question whose answer an investor wants to know.

Don’t assume that an investor knows your business model already.

For instance, LinkedIn makes its business model clear. LinkedIn is one of the investor deck examples that people cite regularly.

Also read: 21 LinkedIn recommendation template you can use the right way


Image Source: SlideShare

4. Will the business survive in the long run?

Getting funds from an investor isn’t easy.

You need to prove that your business will be successful over time. One way you can do this is by using statistics and testimonials to your advantage.

If a content agency’s website states that content marketing will surpass traditional marketing, you’ll be interested in its services.

Similarly, testimonials from people you’ve worked with could benefit you. Try to include testimonials from founders or people at the senior levels in your organization. Their testimonials usually hold more value than others.

5. How will the business differentiate itself from its competitors?

An investor wants to know how a business plans to be better than the competitors in the market.

Does a company offer a quality that’s above those of the other brands in the market? If yes, then it must showcase its unique selling point to investors.

6. What is the financial performance of the company?

An investor is interested in the financial performance of a company over a few years. A period of between two to five years is a suitable starting point to assess a company’s financial position.

I’m sure that you’d prefer to look at data with graphs and pie charts instead of facts alone. Similarly, make sure that your investors can easily understand data through charts and diagrams.

7. Who are the team members of the company and what are their skills?

A business cannot succeed without the combined efforts of all individuals.

You must show the expertise that your team members have.

When it comes to investor deck examples, Buffer is one company that one can’t miss.


Image Source: SlideShare

8. How will the company use the funds?

If an investor asks you how you plan to use the money, you can’t give a response without careful analysis. You need to know exactly where and when you intend to use the funds.

9. How will you market the product/service?

The last thing that you want to do is to not have an answer if an investor asks you about your sales and marketing strategy. This is the main deciding factor for whether your investor deck becomes successful.

Make sure that you can explain the offline and online methods of marketing your brand to your investor.

10. Who is the target market?

Your investors want to know who you’re aiming a particular product/service towards. Not knowing this will make a potential investor feel like the company doesn’t understand its own product/service properly.

Imagine that an investor asks a hair supplement company about their target market. If the founder of the company responds, “Anyone from the general public”, it’ll make the investors negative towards the company.

11. What is the company’s mission?

Every business must have a mission that they wish to achieve. However, the mission needs to be attainable.

For instance, a company’s founder states that a business will increase its sales by 5 times in the next year. An investor will not accept this statement.


Image Source: SlideShare

Uber’s mission to be the “Next-Generation Car Service” is clear in its pitch.

Now, you’ve understood what an investor deck is and what its crucial components are. Is your product/service convincing enough for your investor to take the next step? It’s time to make it persuasive enough!

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Granth Creation

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