Kapil dev and BSA Ladybird - Granth
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Kapil dev and BSA Ladybird

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Kapil dev was the hottest cricket sensation in the late 70s. Indian team won the world cup in the early 80s and Kapil dev started receiving many brand endorsement offers although they weren’t as lucrative as today’s time.

The trend started to make sports personalities brand ambassadors instead of film stars. Whenever we think of Kapil dev, we think of his Palmolive oil advertisement ‘Palmolive da jawaab nahi’ but Kapil also did an ad for BSA bicycle. Whoever used to read the Tinkle comic studio or Amar Chitra Katha must know about this famous ad. It was in a form of a comic strip in a magazine. This comic story was such a success that people got the boost to buy the cycle. 

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The comic story runs thus:

Kapil wanted to reach the airport and the match is very important. The taxi stops. A girl is coming on her BSA. Kapil asks for her BSA. Kapil ran on BSA SLA at full speed. Cartoonists even drew wind blowing, which in turn shows that BSA is fast. He reached on time. Won the match. That girl watches Kapil in the interview. Kapil thanks her. That girl murmurs, ‘Not me, But my BSA SLR.’

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