What is content moderation? why you need one in 2020 ? - Granth
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What is content moderation? why you need one in 2020 ?


Understanding the Concept of Content Moderation

Content Moderation is all about a new era! When someone writes and expresses their views online, they might contain both appropriate and inappropriate languages, comments and expressions. There are always a set of rules, guidelines to determine on content to be published publicly. Content Moderation is the job of putting the virtual filter on the mouth of your followers or members.

In other words, when content generated by a user to a website, that particular content will be screened properly to make sure that the content endorses the guidelines and regulations of the website citing that the content must be legal, appropriate, decent and must not be harassing by any means.

The job of content moderator performs a serious job of analysis given by a school of thoughts. There are an approach, logic and parameters of sensitivity associated with the Content Moderation process. Let’s try to understand the process and types of Content Moderation.

Also read: Content Marketing Trends for 2020

1. Pre-Moderation

When anybody submits/sends content to the website and you have a mechanism to check the content by a moderator before it gets LIVE on the web, it is called pre-moderating. Pre-moderation has all the advantage of safeguarding content you validate as undesirable, especially a defamatory and trolling content, is kept silent and not allowed to reflect on the comment section of a website or a blog. It is also a popular moderation choice for any online platform as it prevents all kinds of hateful, bullying and provoking or sexually explicit comments overall.

Pre-moderation gives great control on all community content being displayed on the website, although it has many disadvantages. The most common is it suppresses the voice and causes the death of online communities, it generates a scenario where there is lack of instant gratification on the part of the audience, who is just waiting for submission to be cleared by a content moderator. Finally, the interactive session would not be possible, delay happens becomes the new routine and it affects the volume of web traffic as a whole.

2. Post Moderation

There are many platforms where traffic is high and active moderation is utmost needed that’s where Post Moderation is always a better option. As all content is displayed on the site immediately after submission but replicated in a queue for a moderator to pass or remove afterwards.

The main benefit of this type of moderation is that conversations take place in real-time, which makes for a faster paced community. People expect a level of immediacy when interacting on the web, and post moderation allows for this whilst also allowing moderators to ensure security, behavioural and legal problems can be identified and acted upon on time.

3. Reactive Moderation

Reactive Moderation is more of giving free rein to the members of the community or page to decide on their own, whether the respective comment or content is abusive, breaching code of conduct or not. It gives them a powerful and important responsibility to maintain an appropriate quality of content. Without putting extra efforts, it creates unmatched bonding within members and allows them to create a sensible atmosphere among them.

4. Distributed Moderation

It allows employees or members or followers to give a rating to the content which is posted. Everyone has their fair share of the role of ‘Content Moderator’. However, it has been seen that such community self-moderation practice is very rare to exist, for various legal and brand image reasons. However, where there is an internal organization moderation is required, this is the best practice where all members give their rating and an aggregate rating would decide the fate of comments to be published!

5. Automated Moderation

Instead of having a human as a Content Moderator, software tools such as IP Ban List, various analytics tools, Comment Blocker / reject which decide comment to be published or auto-deleted. This method runs on set and defined rules and regulation of Content Moderation guidelines.

6. Loose End / No Moderation

This is the method of content moderation where there is no filter at all, we call it more of anarchy! Leaving fully on the users and community members by giving them full freedom of what to write and what to publish will create a hell lot of abuse, hate and unpleasant atmosphere. At a certain point, such a page or community becomes a ‘punching bag’ where people just come and throw their emotional garbage on it!

A proficient content moderator should be strongly firm and always practising sensibly applying his or her analytical skills as well as excellent exposure and experience in online community involvement through social media pages, Facebook Communities, White Papers, blogs or any other open forums, possessing pre-requisite background on the dynamics of how people behave and react, establish connections and share information online to create healthy decision making on online content moderation.

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