Online public relations is crucial to maintain a firm’s overall positive image. A business needs to set itself apart from the other players in its industry.
How does one write a significant press release? The essential components of a press release are listed below. Keep these tips in mind as they will help you get noticed by the press!
1. Write an eye-catching headline
The first thing that anyone notices on a press release is its headline. There must be an eye-catching headline on the top, that conveys the message of the press release. An excellent example of a headline is, “This company got an extra push by an angel investor!”
2. Write about the new developments at the business in the first paragraph
While writing a press release, it is crucial to write about the recent developments in the first paragraph. The first paragraph must encourage the reader to read the rest of the press release. Limit the background information that you provide to a few sentences. Readers and the media don’t want to know the whole story. The only thing that concerns them is what the company is doing at the current moment. Has the company launched a new product range? Has the company won a recent award? These are the questions that the press release must answer.
3. Include the relevant financial information
Include the relevant financial information in your press release. For instance, you can quote the number of satisfied customers or the number of new flavors for a food product.
Choose words that spark curiosity in the minds of your readers. “How we closed a deal with a 1-billion-dollar company” is more enticing than “How we closed a deal”.
4. Answer the 5 W’s in your press release
Address the 5 W’s in your press release. The 5 W’s are why, who, where, what, and when. For instance, why did a company launch a new electric car? Did it conduct market research before launching the vehicle? When was the car launched? Where was the first car showroom? Let the reader know the entire story that leads to a company’s final decision.
5. Include quotes by top industry leaders
A press release is incomplete without quotes by the top management of the organization. For instance, the company founder or the chief executive officer can make remarks. For example, write the goals of the company that the company’s founder states. Information such as what the business plans to do in the future can be mentioned. Mention the milestones that the business crossed and how it plans to grow in the future.
6. Clarify your company’s objectives
Clarify the objectives that your company wants to achieve through distributing a press release. This goal can be anything. Is the business recognized as the best place in the country for employees to work? Is the business partnering with another company? Make sure that the goal of your press release is clear. Information should flow from one paragraph to another. Do not confuse the reader about the core message that you wish to convey.
7. Include press contact details
Press contact details enable readers to know more about your company. Towards the end of your press release, mention information like a link to your company’s website or email address.
8. Conclude the press release
Summarize the main points of your story at the end of your press release. Writing an effective conclusion is essential, or else the flow of the story can break.
Now that you know how to write a press release, it’s time to write one for your business. Send a press release to relevant publications. Only a suitable media house or online publication will consider your press release. It helps to make a list of the potential places to send your press release before you start pitching them. With a well-written press release, you’ll make sure that your firm’s overall positive image attracts customers.