Brand Story & Strategy
The brand story and strategy comes first in any business. Framing an effective brand strategy is extremely important. The initial step of the brand strategy is analyzing our competitors. How do they work, their approach, what they do for customers, and what is it about you that sets you apart?
The one thing that speaks up for you always needs to get out in the light. It could be your friendly response to your customers, your generosity, or anything that builds a deep connection between you and your customer that makes them buy from you with an open heart.
Thus, an effective brand strategy will eventually lead you to build a perfect brand story that can bring you a treasure.
Tip 1: A brand is not just a brand; it’s a feeling, an experience, an image, a story, a behaviour, a commitment, and whatnot. So act accordingly.
A Brand Guidebook or Brand Style Guide is the standard set of rules and regulations dictated to describe the branding correctly. It gives an idea about how we present our brand to the world and what to keep in mind while creating our branding material.