21 Powerful UI&UX Design Principles that Everyone should use - Granth
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21 Powerful UI&UX Design Principles that Everyone should use

The User interface and User experience is the most crucial part of any website. Often think the same, UI and UX design are different from each other.  

UI stands for the User interface, and it is the interaction point of user and a digital product, ex- mobile or Tablet. UI designers focus on user experience by helping them navigate through the software for all types of digital products such as Devices, websites, or applications. For example- what kind of print you want from the Xerox machine? UI is all about icons, buttons, color palettes, and images. 

UX stands for user experience and is all about the interaction of the user with the product. UX design is about the feel your user gets while navigating your digital product. Ex: How easily can you checkout during online shopping? Can you add your Card or banking app to manage money?  

UX design increases the recommendation chance by 16.6%. Thus, UX design is all about a pleasant and comfortable experience for the user. 

Let’s talk into detail about UI & UX patterns

UI Principles to create a rich experience 

1) Focus on creativity 

Innovative concepts can help to progress and can take your work to the next level. Practical or imaginative, these developments offer new opportunities for creative design. By going out of the line, common accord, and testing various models, we can create a chance that will help you for the betterment of your work.

2) Make an applicable product 

Users buy your product because of their requirements, so with the aesthetic appeal, it should have proper functionality as well. Good design will highlight the product and usefulness of the product while ignoring anything that could distract from it.

3)Make it appealing 

UI should be well-executed and well-crafted. The artistic quality is an integral part of its usefulness because the product affects the user. So, it should fulfill what the user is expecting from the hardware. Have you seen this UI design pattern?


Image source: Click here

4) Make a product comprehensible 

Your product should be well organized, proper structure with a well clear purpose, thus making it for the new person to understand. At best, it should be user-friendly. UI design example: Tap here.

5) Make it modest 

Your product fulfilling the requirement is like tools that are not decorative objects or a piece of art. Hence the design should be neutral and restrained leaving room for the user’s self-expression. UI design example: Tap here.

6) Deliver what you promise 

Be honest with what you can deliver. Your dishonesty will not make the product innovative or influential than it is. UI is all about giving the relevant data to its user and helping him pay attention. UI design example: Tap here.

7)  Make it enduring 

With time the UI system can be improved but never destroyed or rebuilt every two months. Hence their features should be relevant to the users. Only the desirable features stay overtime.

8) UI design should be thorough down with every detail 

It should be kept in mind not to be random or left to chance. Show care and accuracy towards the design process as it will show respect towards the user, design, and product. Our user spends a hefty amount of time on screen, so make it an enjoyable experience. UI design example: Tap here.

9)Make it eco- friendly 

Design contributes to preserving our environment by conserving resources and minimizing physical and visual pollution throughout the life cycle of the product. UI can communicate its link to a broader design ethos. 

10) Minimalism is the key 

Simplicity is better because it focuses on the necessary aspects, and the products don’t get surrounded by unnecessary items. So, cut down the distraction and under what the user needs.

UX design principles 

1) Design according to the user’s mental model 

The user’s mental model means the perception developed by the user in their mind about a particular product/service. Once you get familiar with the approach they are expecting, your task will be easy. Research techniques are used to capture the model. 

2) Focus on the user’s need 

Ultimately is all about what the user wants. The product manager’s primary work is to look for the user’s requirement, and there are tools available for it, such as Analyzing statistics, building scenarios, and observing user behavior. Look at this UX design example:

3) Data-Informed design 

Data can be qualitative or quantitative, but designers use the data to make effective design decisions. Data sources such as Competitors, stakeholders, site analytics, and market buzz will help to achieve the user’s goal and will give the user a great experience. 

4) Consistency 

This is the elemental principle of the product design process. It states to use consistent performance, operation, and feeling in the product through the familiar scene. This will help users to learn quickly and reduce cognitive costs and misuse chances. Look at the following example. Can you guess the logo from the first design? Yes, that is Instagram, and you identified it because of the Visual Identity System that guides external system design.

5) Less is more 

Less, but better. In 1979, Sony found that the user prefers playing than recording, so they removed the recorder and put a stereo headset instead and named it Walkman. 

Apple, in 2007, streamlined the phone’s keyboard and launched a touch screen phone called the iPhone. Well, you know the rest. 

6) Prefer simplicity over technical terms 

Users are not familiar with the design and development concept, so language and text must be closer to the user’s thought and understanding. Hence it will help to optimize for all kinds of users.  UX design example:

7) Functionality and Aesthetic appeal are to keep together 

Excellent & good-looking interfaces will please users, but the feature of product design will retain them. Put a feel in the product, but don’t forget to solve their problems.

8) Make it easy 

This is to follow throughout the user experience design. Focus on helping the user to achieve their goal in a less period; that is what it calls to be an experienced product.


The operating part must convey an unambiguous message to users. Let, user, learn & operate the interface based on his/her instinct.

10) Mistakes are part of life 

Let the user make a mistake. It may be a design problem. This mistake will provide sufficient information to guide him in the right way.

11) Provide feedback 

The exchange of information will create effective communication and mutual understanding, so timely feedback and explanation are relevant. Feedback can be in the form of shape change, light emission, discoloration; thus, the user will get information that the device knows the operation. For example, the control center of the iOS 11 design will highlight the click button showing users their task is completed.

Image source: Click here

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